Articles, media and prompts

External media

Where Esteban has spoken.

Podcasts, interviews and talks. The same things he'll tell you on the call, said in public and without a script.

YouTubeFull episodes will appear here when Esteban shares the channel link.
PressMedia articles and interviews will appear here when a link is available.

Articles

First the problem, then the tool.

Thirteen short guides to get organized before you automate. Each takes five or six minutes to read and ends with something you can do this week.

Chapter 01

How the system works

What to review before you invest, which documents feed an assistant and how to capture your team's judgment.

Chapter 02

AI in practice

What to automate first, how to do it on WhatsApp without losing your tone and what it really costs.

Chapter 03

Operations

Delegate decisions, document a process on one page, get paid on time and look at the few numbers that matter.

Prompts and capabilities

One capability, one article, one prompt ready to activate it.

Each article explains what that capability does, what it looks like in your day, what has to be organized first and the exact prompt you write to your system. Three of eight are ready as examples.

Luma AI capability · Operations

Keeps track of everything

What came in, who is responding, what is overdue and what needs your approval. Nothing gets lost between chats, emails and memory.

What it does: At a set time, it reviews what is open: collections, deadlines, unanswered conversations and overdue tasks. It gives you one summary and prepares whatever needs to be sent.
What it looks like in your day: At 7:30, the day's list reaches you on WhatsApp: three overdue invoices with the notice already drafted, two deadlines this week and one client conversation unanswered for two days. You approve the notices from your phone.
What needs to be organized first: Where collections live (a folder, a spreadsheet, your invoicing system) and a notice template in your tone. If it doesn't exist, we write it during the support process.

See this capability in Luma AI

Prompt to activateKeeps track of everything

Luma, starting today, every day at 7:30 review invoices more than 15 days overdue in the "Collections" folder. Prepare a notice for each client in the tone of the "Friendly reminder" template and leave them as drafts. Don't send anything: I'll review and approve them.

You write it to Luma AI through WhatsApp, Telegram, Discord or Slack. We set it up together during the support process.

Luma AI capability · AI in practice

Prepares repetitive work

Draft emails, proposals and documents ready for you to review. You approve; the system sends nothing on its own.

What it does: It writes the first draft of what you repeat: client replies, proposals, follow-up emails and routine documents. In your tone and format. Nothing goes out without your review.
What it looks like in your day: The usual question comes in about filing dates. In the "To review" inbox, the response is already written the way you would write it. You read it, change one word and send it instead of writing it from scratch again.
What needs to be organized first: Three or four real examples of how you reply. With those, the system learns your voice; we adjust the rest together.

See this capability in Luma AI

Prompt to activatePrepares repetitive work

Luma, these are the five questions clients ask me most and this is how I answer them (I'm pasting three of my emails). When one of these questions comes in, leave a reply draft in my tone in the "To review" inbox. Don't send it: I'll approve it.

You write it to Luma AI through WhatsApp, Telegram, Discord or Slack. We set it up together during the support process.

Luma AI capability · How the system works

Keeps your team's judgment

What now lives in one or two people's heads gets written down as a guide that the system and the team use the same way every time.

What it does: It turns what a key person knows how to do into a one-page guide that the system applies the same way every time and the team can follow. The judgment stops living in only one head.
What it looks like in your day: Your accountant explains once, on a recording, how they review a close. From that month on, the system reviews every close with the same checklist and flags what is missing before it reaches your desk.
What needs to be organized first: Nothing beyond the person and half an hour to record them. The system creates the first draft of the guide and you correct it.

See this capability in Luma AI

Prompt to activateKeeps your team's judgment

Luma, I'm going to record myself explaining how I review a month-end close before I deliver it. Turn it into a one-page guide with the steps, what I review in each one and the three things that can never be missing. Save it as "Close review" and use it whenever I ask you to review a close.

You write it to Luma AI through WhatsApp, Telegram, Discord or Slack. We set it up together during the support process.

The other five · Coming soon

Maps your operation
Before you automate anything, your system helps you see how you work today: every process step by step and where it gets stuck.
With its activation prompt
Remembers your whole business
Your documents, templates, clients and decisions live inside it. It doesn't start from zero in every chat, as ChatGPT or Claude do.
With its activation prompt
Organizes what comes in
Messages, forms and voice notes become a record with what the person asked for, missing information and the next step.
With its activation prompt
Teaches your team
Short videos, guides and one challenge per week so your people can ask the system for things with judgment, without depending on you.
With its activation prompt
Improves what already runs
When a process is already organized, the system detects where there is friction and proposes the next step. You decide.
With its activation prompt